Vocabulary
Target Audience:
A group of people or person you are advertising to
Message:
To text
Work Ethic:
The principle that hard work is rewarding
Employability skills:
Range of abilities developed throughout your lifetime
20/20 rule:
Rest every 20 mins, look at something 20 feet away for 20
secs
Right-To-Know Laws:
A federal law that requires businesses to inform the buyers of
any harmful ingredients if they are using any in their
products
Symbol:
A symbol is a thing that represents and stands for something
Icon:
An icon is a representative symbol known all around
the world
Vector-based graph:
A vector-based graph is a graph made by a vector-
based program
Specifications of a project:
The specifics that are required of one's project
Dialog box:
A box or shape that indicates speech
Palette:
A range of colors
Guidelines:
A general rule or step
A group of letters occurring after a period in a file name, indicating the format of the file.
Contextual Menu:
A pop-up menu in a graphic user interface that
appears with user interaction, like a right mouse click.
A pop-up menu in a graphic user interface that
appears with user interaction, like a right mouse click.
A shape that masks other objects so that the areas
lying within the mask are visible.
Hue:
A color or shade of a certain color
A color or shade of a certain color
Primary colors:
A group of colors that mix to form secondary colors.
For example, red and blue (primary colors) makes
purple (secondary colors)
A group of colors that mix to form secondary colors.
For example, red and blue (primary colors) makes
purple (secondary colors)
Secondary Colors:
Colors formed from primary colors
Colors formed from primary colors
Tertiary Colors:
Colors formed from secondary colors
Colors formed from secondary colors
Neutral colors:
Colors that are not bold and match well with many and
most colors
Color Schemes:
A specific arrangement or combination of colors
Complementary:
Combining in a way that emphasizes and enhances
each other
Analogous:
Corresponding in a particular way or form
Triadic:
Consisting of or having three parts or three closely
related things
Monochromatic:
Containing only one color
Cool Colors:
Colors that are calm and soothing. They can be hues
of blue, green, blue violet, and gray
Warm Colors:
Colors that are vivid and bold in nature. They can be
hues of red, yellow, brown, and tan
Subtractive Primary Colors:
The colors cyan, magenta, yellow and black (CMYK)
Additive Primary Colors:
The colors that make up white light. They are the colors
red, green and blue (RGB)
Colors that are not bold and match well with many and
most colors
Color Schemes:
A specific arrangement or combination of colors
Complementary:
Combining in a way that emphasizes and enhances
each other
Analogous:
Corresponding in a particular way or form
Triadic:
Consisting of or having three parts or three closely
related things
Monochromatic:
Containing only one color
Cool Colors:
Colors that are calm and soothing. They can be hues
of blue, green, blue violet, and gray
Warm Colors:
Colors that are vivid and bold in nature. They can be
hues of red, yellow, brown, and tan
Subtractive Primary Colors:
The colors cyan, magenta, yellow and black (CMYK)
Additive Primary Colors:
The colors that make up white light. They are the colors
red, green and blue (RGB)
Typography:
The appearance of printed and typed matter
The appearance of printed and typed matter
Typeface:
A design for a set of characters (ex. Times New
Roman, Impact, Helvetica)
A design for a set of characters (ex. Times New
Roman, Impact, Helvetica)
Serif:
A short line that stems from and at and angle to the
upper and lower strokes of a letter
A short line that stems from and at and angle to the
upper and lower strokes of a letter
Body type:
The font commonly used for text of a piece of printed
matter
The font commonly used for text of a piece of printed
matter
Display type:
Reverse type:
The process of printing light or white text on a dark or
black surface
The process of printing light or white text on a dark or
black surface
Point size:
The size of the font used
The size of the font used
Ligatures:
The combination of two or more letters
The combination of two or more letters
Ampersand:
The sign & (stands for "and")
The sign & (stands for "and")
Lowercase:
A letter of a particular form often different and smaller
than its corresponding uppercase letter
A letter of a particular form often different and smaller
than its corresponding uppercase letter
Uppercase:
A letter of a particular form often different and bigger
Flush left:
Text aligned along the left margin
Text aligned along the left margin
Flush right:
Text aligned along the right margin
Text aligned along the right margin
Centered:
Text aligned in the center of the page
Text aligned in the center of the page
Justified:
Text that is aligned so that the print fills a space evenly
or forms a straight edge at one or both of the margins
Text that is aligned so that the print fills a space evenly
or forms a straight edge at one or both of the margins
Type Family:
A font that sticks to a certain style (ex. italics)
A font that sticks to a certain style (ex. italics)
SMALL caps:
A style of text that makes words less obtrusive or to
give it more emphasis
A style of text that makes words less obtrusive or to
give it more emphasis
Lining:
A layer of different material covering the inside surface
of something
A layer of different material covering the inside surface
of something
Non-lining:
A numerals typeset with varying heights in a fashion
that resembles a typical line of running text
A numerals typeset with varying heights in a fashion
that resembles a typical line of running text
Leading:
Margin:
The edge or border of something
The edge or border of something
Kerning:
To adjust the spacing between letters and characters in
a piece of text
To adjust the spacing between letters and characters in
a piece of text
Tracking:
A structure consisting of parallel lines
A structure consisting of parallel lines
Concept:
An abstract idea
An abstract idea
Final product:
The ending product of a design
The ending product of a design
Thumbnail:
A small image of a picture
A small image of a picture
Initial cap:
First letter of a word or name
First letter of a word or name
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